HOW TO BE ICONIC: Onitsuka Tiger’s World Domination Strategy
限界に挑む会社として継続的な経済成長を達成し、グローバルリーチを支えるための構造を整備するオニツカタイガー。世界征服する日は近い。This past year Onitsuka Tiger celebrated the 50th anniversary of the original Mexico 66, arguably the flagship and best-selling shoe from the storied Japanese brand — The company touts it…
Snake Venom, Bee Toxin, Horse Oil, Snail Slime: Saving Face in Japan is Icky Fun
Japan is a country where saving face is paramount—even if that means covering it with snake venom, bee toxin, horse oil, or snail slime. One company in Japan has been…